Top 5 Digital Marketing Trends 2024

 Being on top of digital marketing trends is not only advantageous but also essential. The environment will keep changing in 2024, bringing with it both fresh possibilities and difficulties for companies looking to expand. 

What, therefore, are the top 5 trends in digital marketing for 2024? 

To assist you in preparing, GLS IT Solutions, the Best Digital Marketing Company in Noida, has compiled its forecasts. Let's examine the trends that, in our opinion, will influence how companies interact with their target market in the upcoming year.

5 Emerging Digital Marketing Trends in 2024

Here are the 5 current digital marketing trends to watch out for in 2024:

1. Metaverse

It's common to refer to the Metaverse as a virtual world inside another virtual world, and its present owner is Meta (Facebook). It's an uncharted digital realm where everyone may connect with each other in an interactive environment created by virtual or augmented realities.

Video games and having a digital version of yourself in a future where you can do anything you want seem to have a lot in common. 

A network of realities/virtual worlds where space exists almost everywhere has made social trading possible. Because of this, modern digital marketers have found a means to close that gap and establish an entirely new category of digital marketing using video. 

2.NFTs

Digital assets that may be exchanged are known as tradeable tokens. A distinctive token designates each NFT (Non-fungible Token) as the original and only yours is attached to it. NFTs are entering marketing in addition to the arts and technology.

High-end companies like Adidas and Marriott have employed digital marketing techniques. Using more NFTs as a marketing tool will create a wealth of growth opportunities.

3. Social Commerce

Social media platforms are utilized by brands to offer live product promotions, with the audience having the option to buy the goods immediately.

Instagram's Shop feature may be used by brands to provide live videos with a Show Now option. Social commerce, which has reduced the time it takes for customers to get from viewing an advertisement to making a purchase, is one of the greatest trends in digital marketing for 2022.

4. Voice search

The majority of us got voice searches on our smartphones in 2014, and it's becoming more and more common. Furthermore, twenty per cent of families have acquired Alexa and Google Home smart speakers, which are growing in popularity. Voice-activated gadgets are gradually becoming more and more accepted by people, which suggests that this new method of doing things is here to stay.

Google claims that the accuracy rate of its voice search is 95% for the second time. Improved search accuracy has led to an increase in voice search's ease of use. 

5.AI in Marketing

 Sixty per cent of internet users may receive answers to their inquiries on many applications or websites at once by using an AI Chabot. The content we consume on social media contains a lot of artificial intelligence (AI), which is meant to keep us interested for longer! It is therefore a great chance for digital marketers to leverage this state-of-the-art technology, which is projected to be valued at $190 billion by 2025.

An AI algorithm can identify patterns that work well in the sector or topic it investigates by examining a significant quantity of data. Because AI is capable of learning, programmers may then use its capacity to alter results by allowing the AI to use the strategies it has found to be most effective.

Stay Ahead of the Game

To improve goods, advertise and sell them effectively, and improve the consumer experience, digital marketing trends are emphasizing shared experiences. To keep on top of where digital marketing is going, it's critical to understand the present trends in the field and prepare for those of the future as we head into the new year.

Online Advertising Firm GLS IT Solutions can assist you in becoming a more successful digital marketer in your area, regardless of your level of experience.